The Year of Food-Tech

“If 2014 was the year of transport startups like Uber and Ola, 2015 promises to be the year food delivery startups come of age in India”, an article in the Times of India proudly proclaimed on March 30th this year. The past 12 months have seen a phenomenal rise in the fortunes of entrepreneurs investing in food technology across India. To give a powerful and credible challenge to already established giants, Zomato and FoodPanda, are upcoming startups like TinyOwl, Feazt, Yumist and many more.
There seems to be no dearth of space to accommodate them. There exists an ever increasing demand for delivery services across the urban landscape. More than 60% of the demand is comes from the working population, seeking freshly cooked food to soothe the nerves in a stressful office environment. What’s more is that these companies have only begun to expand outside the metropolitan cities of Bangalore, Mumbai, Hyderabad and Delhi.
The possibilities in the field are diverse and lucrative. From POS systems to online restaurants, home cooked food delivery mechanisms and even arrangements for food lovers to meet up over a nice lunch, the sheer possibility for investment is quite awe inspiring. Even established tech giants like IBM are exploring the possibility of entering the market. IBM has already opened the Institute of Culinary Education, a platform for the development of delicious fusion food recipes.
The food-tech startup industry has grown raised more than $ 500 million in the past one year alone in this country. Truly, one could not be more pleased to have so many opportunities to enjoy mouth smacking delicious food. With their footprint expanding so fast, one can’t help but jump with excitement in anticipation of seeing even more tasty food at one’s doorstep.

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